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UDLAP'S 75TH COMMEMORATIVE
LOGO CONTEST WINNER
ERNESTO BELMONT RUIZ
INFORMATION DESIGN
3RD SEMESTER (2014)
In an effort to integrate the university's community, UDLAP (Universidad de las Américas Puebla) launched a call to design their 75th anniversary commemorative logo. The call was open to students and graduates within the design department to accurately capture the values of the university and the city's essence. Over 90 entries were received from all semesters and many former students to compete for the chance to have their design displayed all throughout 2015.
THE SELECTION PROCESS
THE FIRST STAGE consisted on an internal evaluation committee comprised of teachers and staff members from the design department who selected the final 7 designs that would go through to the second stage.
THE SECOND STAGE consisted on an external evaluation committee of art directors and design experts from renown design agencies (National and international) such as Landor Mexico, A! Diseño, Quorum Awards, and Reforma newspaper, who narrowed down the top finalists into the final 3 who would move into the final stage of the contest.
THE FINAL STAGE involved UDLAP's community, making it a closed vote for students, graduates and staff members to pick the design that would best represent the university in 2015.
THE CONTEST
THE LOGO
Pantone 166 C
Pantone 3435 C
Texture
THE APPLICATIONS
USES
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